What works today, what does not yet, and how to tell without being technical.
Artificial intelligence without the hype
An honest reset on artificial intelligence for teams tired of headlines who need to decide where to spend their time this quarter.
Request this talkThe conversation about artificial intelligence is saturated. Every week a tool promises to change everything, and every week a team loses an afternoon trying it and never opens it again.
This talk does the opposite: it brings the subject down to earth. With real campaigns and processes, I show what is working today in marketing and communication, what is still a nice demo that does not survive daily work, and how to tell the difference without a technical background.

¿Qué es un Prompt Injection? Explicación, métodos y ejemplos
11:13- Who it is for
- Leadership teams
- Marketing and communication teams
- General conferences
- Length
- 45 to 60 minutes
- Available formats
- KeynoteOnline
What the audience takes away
- Separating what AI already solves from what is still a sales promise
- A criterion of your own for judging every new tool that reaches the team
- The three mistakes behind most failed AI pilots in companies
- Where to start next week, with the tools you already pay for
