What genuinely changes in how you plan, produce and measure.
Marketing in the age of artificial intelligence
How a marketing team reorganises when producing content stops being the bottleneck and judgement becomes the scarce asset.
Request this talkFor fifteen years the marketing bottleneck was production: writing, designing, editing, publishing. Artificial intelligence just moved that bottleneck, and almost no team has reorganised accordingly.
This talk walks through that reorganisation, built on agency work with national and international brands rather than on theory.
- Who it is for
- Marketing directors and managers
- Agencies
- Content teams
- Length
- 60 minutes
- Available formats
- KeynoteMasterclass
What the audience takes away
- Which funnel tasks are worth automating and which are not, and why
- How team structure changes when production stops being the expensive part
- Measurement: which metrics stop making sense and which start to matter
- A phased adoption map you can apply with the team you already have