In-company workshops
Google Ads, level I
Show up among the first results when someone searches for what you sell.
About the workshop
For freelancers and organisations looking to place their website among the first options in Google search results through paid placements.
What your team takes away
- Initial setup of the Google Ads account.
- Learn the core functions of Google Ads.
- Build Google Search campaigns.
- Build Google Display campaigns.
- Build ad groups and ads.
- Forecast advertising spend.
- Identify short-tail and long-tail search queries.
- Create audiences for remarketing.
- Who it is for
- People or organisations who want to learn how to use Google Ads.
- People or organisations who want to run advertising on Google Search and Google Display.
- People or organisations who want to build brand awareness in search engines.
- Length
- Two to eight academic hours, depending on the workshop
- Where
- At your offices or at Wave Tech Hub